Our Story

Every great idea starts with a problem. Ours was simple: after having to choose between multiple stores across the Sultanate. Our multi-brand store was founded to create an alternative. Our store was founded with a goal: to produce products of quality, simplicity, and expertise with an obsessive attention to detail, for ladies who know they shouldn’t have to overpay for looking good.                                                                                                                                                                 We believe that when you spend money, you should get its worth. From price, customer service, Packaging experience, and yes! The product itself.